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Fortune’s Elevation Pool Party at Andaz Ivy Rooftop…

Featuring Headliners Grum, Bixel Boys! Also SD local DJ Favorites..

Fortune’s Elevation Pool Party is taking it to the next level once again on the Ivy Rooftop! On Sunday August 11th, Elevation will make it’s seventh appearance in San Diego bringing together everything that is Fortune 421 … fashion, music, people and sunshine!! Overlooking 180 degrees of downtown San Diego from more than 6 stories high, the breathtaking view is the perfect back drop for our summer day party!

Click here for TICKETS! Use the discount code: 421 and get $5 off!

Bottle Service: For VIP bottle service and Cabana reservations email or call/text 916.201.2966

Come for the After-Party at El Camino with DJ Kimbo and Bixel Boys!

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7-4-4jpp-v5Fortune’s 4th of July Pool Party ,Them Jeans and Viceroy, Andaz San Diego

Come check out the best 4th of July with Fortune 421, DJ Theron and many talented local artists!

Details: What says 4th of July more than being in America’s finest city? How about being at the finest day party with Fortune 421 on the Ivy Rooftop! Our infamous 4th of July pool party is finally making it’s way back to the actual day of this year and we couldn’t be more excited! Our headliners Viceroy and Them Jeans will be brining the disco house and indie dance sounds to the main stage. While our poolside headliner DJ Theron will be dropping more of a funky electro house vibe. We’ll also be featuring the music of Huy Believe, Chris Liosi, Gabe Vega, Brady Spear, Colourvision, Ayla Simone, Fishfonics, Beefam, J-Sin, Will Hernandez and Wattzup. Gonna be going off like fireworks so get your tickets and tables today!!


Them Jeans:

Bottle Service: For VIP bottle service and Cabana reservations email or call/text 916.201.2966

Party Bus: Stay tuned for 421 Party Bus information from Pacific Beach…

After Party: Our official after party will be at Side Bar once again and feature headliner Them Jeans. Remember your pool party wristband gets you in free after 10pm!

This just in…the party will go 11am-9pm…The Fireworks show will be in full effect and viewable from the rooftop! Looking forward to celebrating the 4th with all the SD Friends!!

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Guesthouse- Stingaree

Fortune Industries DJ Contest at Guesthouse, Stingaree Monday 10/29!

Come celebrate the next installment of Fortune’s DJ Contest Monday Night 10/29 with Headlining DJ’s Theron and Chris Devoy!

 Fortune 421 is excited to announce its third annual DJ contest taking place at Stingaree Guest House. We are joining forces for a Winter event series every Monday night with TK Productions and Pacific Magazine named The Scene. The DJ contest will kick off The Scene and take place at the beginning of the night during the months of October and November until they have crowned a winner on Monday November 26th 2012.

The contest was been built around the launch of The FAM Artists in 2010. The FAM is a collective group of house music DJs that are sponsored and marketed by Fortune 421. In an effort to foster talented artists in the San Diego area, the idea of a competition was formed to create an exciting platform for new emerging DJs to gain exposure and have the opportunity to break through. These artists will get a chance to see what it really takes to make it in the nightlife industry as a full time DJ, and in the process, The FAM may even find a shining star to join the team like 2010’s winner Kyle Flesch.

The competition will allow for eight emerging artists to perform in front of a live audience at Guest House and be judged based on crowd response, track selection, overall DJ skills, and the amount of guests brought to the venue. Each week two artists will have two 30-minute sets to try and out shine each other and advance to the next round. The qualifying rounds will take place during weeks one thru four, the semi-finals on weeks five and six, and the finals will take place on week seven, at which point a winner will be crowned!

The winning DJ will be rewarded with a paid spot in a future Stingree event in early 2013. On the night of that show, he/she will receive a $50 drink tab as well as a complementary bottle of Vodka for a group of friends. Lastly he/she will receive a Fortune 421 Clothing gift bag worth over $200. Each week during the competitions both DJs will be featured on the flyer and be given a $50 drink tab as well as one Fortune 421 t-shirt. The advancing contestant each week will win a case of Red Bull Energy Drink!

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Fortune Industries presents Wonderland Friday’s at Andaz/Ivy Hotel 7/13/12!

Come join us Comic Con Weekend! Featured Wonderland DJ’s- DJ Theron DJ Este DJ Groy DJ Tigh.

DJ Theron Wonderland Fridays Comic Con weekend

We are in the midst of the summer season this Friday at the Ivy as we bring a local San Diego music showcase! Hitting the stage in the Wine Bar will be Fortune Music’s own DJ Theron. Theron has created a name for himself all around the country for being an experienced turntablist with a supreme mix of electro. Opening up for him will be up and coming San Diego DJ Tigh. Holding it down in the nightclub will be Fortune’s Music’s G*Roy who always brings his hip-hop/house mash ups, high energy and unique style. Setting the stage for G*Roy will be Ivy resident Este. With all this talent throughout the entire building it’s safe to say the crowd is in for a treat wherever you decide to go, so be sure to get your dancing shoes on and let it all out this Friday with the Fortune 421 Family!

||||| Upscale Attire || Dress Code Strictly Enforced |||||

Guestlist: To be placed on our FREE before 10:30pm guest list send names to

Bottle Service: For VIP bottle service reservations or questions email or text 916.201.2966. **

Party Bus: To hop on our Fortune Party Bus provided by Epic Limo just email to reserve a spot! The cost is ONLY $5 and it picks up in front of Tower 23 in Pacific Beach at 9:30p to take you to the Andaz hotel and Ivy Nightclub. The return pick up is at 1:45 getting back into PB around 2:15. Don’t drink and drive… be smart and take our safe transportation.

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Fortune Industries annual Memorial Day party at The Andaz/Ivy Hotel 5/27/12…

Come celebrate the kickoff to summer! DJ Dan will be headlining, along with Fortune Music‘s TheronG-Roy, J-Sin…Fam Favorite’s Chris LiosiDJ Shewfly,  Frances, Von Kiss, Hixxen, Mikie Smithers, Chamberlin, Chris Herrera and Paul Najera. Celebrating Mama J’s birthday! Check out the information below…tix are going fast!

Fortune Memorial Day Party at the Andaz Ivy RooftopTickets: To get $5 off your pre-sale tickets go to and use the discount code: 421

Fortune’s Holiday Pool Party series is back again for 2012 and building off the amazing energy of last summer! We’ll be celebrating all our holiday Sundays six stories high on the Ivy Rooftop at the Andaz Hotel again this year. This beautiful property (formerly Ivy Hotel) in downtown takes up an entire city block and has a 180 degree panoramic view of the beautiful San Diego skyline! The Ivy Rooftop is a breathtaking experience to say the least and Fortune is excited to bring our infamous pool parties back here to share some fun memories this summer!

Fortune’s Memorial Day Pool Party is our official kick off to the summer here in Southern California so we’ll be bringing together everything we love most about living here. A full day of sunshine, house music, fashion, dancing, poolside lounging and most importantly all of your favorite San Diego locals that you want to party with! Stay clear of the tourists by joining us for an intimate event with the Fortune Family and our closets friends! We’ll have your favorite local DJs on the decks including Theron, G*Roy, J-Sin, Chris Liosi, Shewfly, Cris Herrera, Paul Najara, Von Kiss, Hixxen and Chamberlin along with nationally recognized artists Frances and Mikie Smithers as well as our headliner, house legend DJ Dan!! Angeles!

Bottle Service: For VIP bottle service and Cabana reservations email or call/text 916.201.2966

Party Bus: Stay tuned for 421 Party Bus information…

After Party: Our Memorial Day After Party is going to be at our favorite Gaslamp spot, Side Bar Nightclub, with Chris DeVoy opening and our headliner DJ Dan in the bird cage! Your wristband from the Pool Party will get you into Side Bar FREE after 10pm! So come party day & night with 421!

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Fortune Industries presents Wonderland Friday’s at Andaz/Ivy Hotel 5/11/12!

Featured Wonderland DJs: With Producer/DJ Switch, DJ Theron, DJ Este, Huy Believe, Saul Q, Colour-Vision and  The High Rollers!

Fortune Industries Wonderland Friday's w Switch DJ Theron

Get ready for another magical night at Wonderland Fridays with Fortune Industries! On Friday, May 11th, we are bringing in a VERY special guest all the way from the UK ready to shake the foundation of the Ivy Nightclub! Get your dancing shoes on and prepare to sweat it out to the musical stylings of Switch! This producer/DJ is a pop-crazed madman set on turning genres on their heads. You may recognize his some of his hit work with M.I.A., Santigold, and Major Lazer, to name a few; each project just as bizarre as the last, mashing up a medley of musical styles and turning them into twisted numbers as only he can manage; each just as challenging as they are accessible. Also providing the sounds in the lounge and rooftop area of the Andaz hotel will be two of Fortune Music’s very own, in DJ Theron and Huy believe, as well as Colour Vision and the duo of High Rollers keeping energy high and feet moving all night long! Adding to the festivities, we will also be celebrating the birthday of Fortune’s Shawny Panaligan! This will surely be a musically splendid night for the ages so don’t be the only one not talking about the madness that will ensue, RSVP for our free before 10:30pm guest list today for Wonderland Friday’s at the Ivy Rooftop!

Party Bus: To hop on our Fortune Party Bus provided by Epic Limo just email to reserve a spot! The cost is ONLY $5 and it picks up in front of Tower 23 in Pacific Beach at 9:30p to take you to the Andaz hotel and Ivy Nightclub. The return pick up is at 1:45 getting back into PB around 2:15. Don’t drink and drive… be smart and take our safe transportation.

||||| Upscale Attire || Dress Code Strictly Enforced |||||Guestlist: To be placed on our FREE before 10:30pm guest list send names to

Bottle Service: For VIP bottle service reservations or questions email or text 916.201.2966. **

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Wonderland Fridays

Fortune Industries Wonderland Fridays at The Andaz Hotel!

Wonderland premiering this Friday, March 9th!

Fortune Industries Wonderland Fridayz at Ivy Nightclub at Andaz this Friday! With DJ’s DJ TheronD.j. FishFonics, DJ Esteban DiazDJ Chris DeVoyChris Liosi w Jason Whitmore on Sax…Lipstik San Diego special performance..hit me up for more info!

We will be having two busses running to IVY on the 9th.. The first is leaving from Tower 23 in Pacific Beach at 9:30.  The bus fare is $5 per person for both ladies and gents and includes round trip travel, liquor on the bus and entry into the venue. The second bus is coming from North county and is picking up at Rimels by Burlap in Del Mar at 10:00 PM.  The north county bus is the same price, but does not include liquor on the bus.

Also, it is free before 10:30 at Andaz..if you are already downtown and do not need a bus…  Hit me up to get listed!!

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Fortune 421 at The W Hotel San Diego 10/29/11!

Fortune Industries Halloween at The W Hotel San Diego

Once again Fortune 421 is hosting one of the best Halloween parties in San Diego at the W Hotel. This year be amongst the wild things as we help present The Greatest Show on Earth. With 5 areas of entertainment showcasing more than 10 artists you’re guaranteed to find exactly what environment you prefer to party in. If you came the last couple years then you know how insanely fun this evening is with the Fortune Family and all of our friends. You can expect an intimate setting with all your favorite people that you want to celebrate the Holiday with!

This spooky Halloween Saturday night we’ll be featuring the sounds of Theron, Devoy, Sanjay, Brady Spear, Chris Liosi, Fishfonics, J-Sin, Huy Believe, Sean Wilson, Tony Lee, Wired, Hevrock and Jason Whitmore live on Sax. These talented Southern California artists will be spread through out 5 different areas covering the entire W Hotel venue. Each area will feature a different variation of house or open format music. The entire property will boast premium sound and lighting through out and be decorated to great extent to pleasure the senses!

This year the W Hotel has added extra bars and staff to provide faster and more convenient service through out all 5 areas. VIP bottle service will also be available in each area so if you would like to secure some private space for you and your friends then be sure to book it today before they sell out! Also, for the first time in the last 3 years the W Hotel will be able to offer Hotel Room packages because there will be no conventions in town. If you would like to get a room and get the full experience then be sure to check out the package deals and save!

Tickets: To get $5 off your pre-sale tickets go to and use the discount code: THERON

Bottle Service: For VIP bottle service and table reservations email or call/text 619.398.3042.

Hotel Rooms: For room & ticket packages starting at $299 visit

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House Of Fortune w Nold and Percussionist Richie B!!

DJ Theron-House Of Fortune

Come Check Me Out at House Of Fortune at Sidebar 8/25…

I’ll be on the decks once again, 8/25 at House of Fortune at Sidebar San Diego. DJ Nold will be warming it up starting at 9:30pm along with Percussionist Richie B.  Bottle/Drink Specials as well. Hit me up for guestlist and i’ll see you there!

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Fortune Las Vegas Summer Vacation

Celebrating The Birthday’s of San Diego’s Finest Industry Heads and Fortune Family!!

Fortune Family Vegas Vacation

Fortune Industries-Check the flyer for all details on where and when events are happening. Performing will be Chris Clouse, DJ Chris Devoy, DJ Sanjay, DJ KC Mac, DJ Shewfly, Dadon, DJ Zhaldee, Travis Emmons, and DJ Theron (5am set at Drais Monday 7/25). Also celebrating the originator of Fortune Jason Herrick, Bartender of the year Issac Krejci, outLIFE’s Jimbo James, VIP Mack  Reffitt, Crazy man Zach Cotler, and the beautiful Erika Cruz! Going to be one for the record books!


Check out for more information!! Or copy and paste this link for more detailed info:

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