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TAG | Pool Party


Fortune’s Elevation Pool Party at Andaz Ivy Rooftop…

Featuring Headliners Grum, Bixel Boys! Also SD local DJ Favorites..

Fortune’s Elevation Pool Party is taking it to the next level once again on the Ivy Rooftop! On Sunday August 11th, Elevation will make it’s seventh appearance in San Diego bringing together everything that is Fortune 421 … fashion, music, people and sunshine!! Overlooking 180 degrees of downtown San Diego from more than 6 stories high, the breathtaking view is the perfect back drop for our summer day party!

Click here for TICKETS! Use the discount code: 421 and get $5 off!

Bottle Service: For VIP bottle service and Cabana reservations email or call/text 916.201.2966

Come for the After-Party at El Camino with DJ Kimbo and Bixel Boys!

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7-4-4jpp-v5Fortune’s 4th of July Pool Party ,Them Jeans and Viceroy, Andaz San Diego

Come check out the best 4th of July with Fortune 421, DJ Theron and many talented local artists!

Details: What says 4th of July more than being in America’s finest city? How about being at the finest day party with Fortune 421 on the Ivy Rooftop! Our infamous 4th of July pool party is finally making it’s way back to the actual day of this year and we couldn’t be more excited! Our headliners Viceroy and Them Jeans will be brining the disco house and indie dance sounds to the main stage. While our poolside headliner DJ Theron will be dropping more of a funky electro house vibe. We’ll also be featuring the music of Huy Believe, Chris Liosi, Gabe Vega, Brady Spear, Colourvision, Ayla Simone, Fishfonics, Beefam, J-Sin, Will Hernandez and Wattzup. Gonna be going off like fireworks so get your tickets and tables today!!


Them Jeans:

Bottle Service: For VIP bottle service and Cabana reservations email or call/text 916.201.2966

Party Bus: Stay tuned for 421 Party Bus information from Pacific Beach…

After Party: Our official after party will be at Side Bar once again and feature headliner Them Jeans. Remember your pool party wristband gets you in free after 10pm!

This just in…the party will go 11am-9pm…The Fireworks show will be in full effect and viewable from the rooftop! Looking forward to celebrating the 4th with all the SD Friends!!

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A little House mix I did…

Here is a little House Mix I threw together…Click here to Check it!


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Fortune Industries annual Memorial Day party at The Andaz/Ivy Hotel 5/27/12…

Come celebrate the kickoff to summer! DJ Dan will be headlining, along with Fortune Music‘s TheronG-Roy, J-Sin…Fam Favorite’s Chris LiosiDJ Shewfly,  Frances, Von Kiss, Hixxen, Mikie Smithers, Chamberlin, Chris Herrera and Paul Najera. Celebrating Mama J’s birthday! Check out the information below…tix are going fast!

Fortune Memorial Day Party at the Andaz Ivy RooftopTickets: To get $5 off your pre-sale tickets go to and use the discount code: 421

Fortune’s Holiday Pool Party series is back again for 2012 and building off the amazing energy of last summer! We’ll be celebrating all our holiday Sundays six stories high on the Ivy Rooftop at the Andaz Hotel again this year. This beautiful property (formerly Ivy Hotel) in downtown takes up an entire city block and has a 180 degree panoramic view of the beautiful San Diego skyline! The Ivy Rooftop is a breathtaking experience to say the least and Fortune is excited to bring our infamous pool parties back here to share some fun memories this summer!

Fortune’s Memorial Day Pool Party is our official kick off to the summer here in Southern California so we’ll be bringing together everything we love most about living here. A full day of sunshine, house music, fashion, dancing, poolside lounging and most importantly all of your favorite San Diego locals that you want to party with! Stay clear of the tourists by joining us for an intimate event with the Fortune Family and our closets friends! We’ll have your favorite local DJs on the decks including Theron, G*Roy, J-Sin, Chris Liosi, Shewfly, Cris Herrera, Paul Najara, Von Kiss, Hixxen and Chamberlin along with nationally recognized artists Frances and Mikie Smithers as well as our headliner, house legend DJ Dan!! Angeles!

Bottle Service: For VIP bottle service and Cabana reservations email or call/text 916.201.2966

Party Bus: Stay tuned for 421 Party Bus information…

After Party: Our Memorial Day After Party is going to be at our favorite Gaslamp spot, Side Bar Nightclub, with Chris DeVoy opening and our headliner DJ Dan in the bird cage! Your wristband from the Pool Party will get you into Side Bar FREE after 10pm! So come party day & night with 421!

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Wonderland Fridays

Fortune Industries Wonderland Fridays at The Andaz Hotel!

Wonderland premiering this Friday, March 9th!

Fortune Industries Wonderland Fridayz at Ivy Nightclub at Andaz this Friday! With DJ’s DJ TheronD.j. FishFonics, DJ Esteban DiazDJ Chris DeVoyChris Liosi w Jason Whitmore on Sax…Lipstik San Diego special performance..hit me up for more info!

We will be having two busses running to IVY on the 9th.. The first is leaving from Tower 23 in Pacific Beach at 9:30.  The bus fare is $5 per person for both ladies and gents and includes round trip travel, liquor on the bus and entry into the venue. The second bus is coming from North county and is picking up at Rimels by Burlap in Del Mar at 10:00 PM.  The north county bus is the same price, but does not include liquor on the bus.

Also, it is free before 10:30 at Andaz..if you are already downtown and do not need a bus…  Hit me up to get listed!!

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Fortune Las Vegas Summer Vacation

Celebrating The Birthday’s of San Diego’s Finest Industry Heads and Fortune Family!!

Fortune Family Vegas Vacation

Fortune Industries-Check the flyer for all details on where and when events are happening. Performing will be Chris Clouse, DJ Chris Devoy, DJ Sanjay, DJ KC Mac, DJ Shewfly, Dadon, DJ Zhaldee, Travis Emmons, and DJ Theron (5am set at Drais Monday 7/25). Also celebrating the originator of Fortune Jason Herrick, Bartender of the year Issac Krejci, outLIFE’s Jimbo James, VIP Mack  Reffitt, Crazy man Zach Cotler, and the beautiful Erika Cruz! Going to be one for the record books!


Check out for more information!! Or copy and paste this link for more detailed info:

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Come celebrate the 4th of July this Sunday 7/3 with Fortune at the Ivy Rooftop at The Andaz Hotel…Tickets are almost sold out!

Fortune's Fourth of July Pool Party

Tickets: To get $5 off your pre-sale tickets go to and use the discount code: 421

Fortune’s Holiday Pool Party series is under way and we had an amazing first event for Memorial Day. Now it’s time to celebrate the biggest holiday of the summer… Independence Day!! Once again we’ll be six stories high on the Ivy Rooftop at the Andaz Hotel taking in the breathtaking 180 degree panoramic view of the San Diego skyline! This property (formerly Ivy Hotel) in the heart of downtown takes up an entire city block and has a rooftop that’s just the right size for 500 of our closest friends.

Fortune’s 4th of July Pool Party is always a memorable day here in Southern California as we bring together everything we love most about our city. A full day of sunshine, house music, fashion, dancing, poolside lounging and most importantly all of your favorite San Diego locals that you want to party with! We’ll have some your favorite local DJs behind the decks including Theron & DeVoy, Fresh One & Chris Cutz, Tara Brooks, J-Sin, Ayla Simone, Huy Believe, Wired, Girth, Nold, Chamberlin & DBear as well as national talent DJ Slynkee (NYC), and our infamous headliner Donald Glaude!!

Ticket for day party will get you a wristband that gets you into the Afterparty at Sidebar w G-roy and Donald Glaude! 2 for 1!

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SDMTC 9/16-9/17 at The Hard Rock Hotel San DIego

SDMTC (San Diego Music and Tech Conference) will be held at The Hard Rock San Diego on 9/16-9/17. Click on this link to find out more information on tickets, conferences and happenings: SDMTC. Fortune Music and SGM DJ’s will be representing 9/17 at Float from 12-7pm

I will be djing w Chris Devoy from 2-3. Also San Diego’s best local/national DJ’s Scooter and Lavelle, Chris Cutz , Freddy Fresh, Mikey Beats, Dj Who, Beatnick and DJ Paulo will also be rocking the pool.  Come see how SD is growing and representing in the Electronic Music scene! Tickets available here at this link.

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Fortune Labor Day Pool Party at The Kin Oasis Manchester Grand Hyatt.

Come join us at the Kin Oasis at the Manchester Grand Hyatt in downtown San diego for Fortune’s annual Labor Day Party.   The roster is filled with talent from the likes of Scooter and Lavelle, Dj Theron, Chris Devoy, Dj Kurch, Yusef and The birthday boy himself DJ*Groy!  Get your tickets at and use the promo code: Albi for $5 off! Come get some before summer is over!

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Elevation, Fortune Industries

8/1…It’s time again for Fortune’s Elevation Pool Party at the Kin Oasis Grand Hyatt Manchester in Downtown San Diego. The roster of talent is loaded, featuring : Lavelle Dupree, DJ Theron, Chris Devoy, Fresh One, Chris Cutz, DJ Frances, and Birthday Boyz…Mac Luv, Sanjay, DJ Shewfly, as well as brother Jason Herrick. Summertime fashion show by Fortune Industries will also be showcased. Check out for advanced tickets.

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